The global fitness industry is greatly indebted to a man who invented the Lifecycle exercise bike, the legendary equipment that foretells the story of today’s fitness consciousness around the world. It was Dr. Keene P. Dimick who designed the Lifecycle exercise bike in early sixties for own fitness purpose anabolic steroids
. He sold the right of his bike to Ray Wilson and Augie Nieto who modified the design of the original bike, commercialized it and founded the Lifecycle, Inc. Many other fitness equipment and fitness concept sweep the then American society and increasing popularity propels many fitness industries come into existence. In the eighties Bally Manufacturing purchased Lifecycle, Inc. and renamed it as Life Fitness, Inc.
That was the entry of a lion king of fitness in the industry who later conquered the market with Life Fitness Rower and StairClimber in late eighties. In early nineties they introduced FlexDeck® technique employed Life Fitness Treadmills. The next product, Total Body Cross Trainer became best seller of the market. New cardio training equipment with improved technology gain popularity among trainers and users. With the increasing fitness consciousness around the world Life Fitness Academy for supporting and advancing fitness training is established. The ever growing membership numbers of the academy tell the success story of Life Fitness in the industry.
A sincere effort and continuous research and development in the field of social and commercial health and fitness have empowered the Life Fitness to gain popularity all over the world. The head offices located in Illinois, North America and several other countries of Europe, today they have distributors and dealers in more than 120 countries, 12 international manufacturing unit and branches employing 1700 or more people and innumerable satisfied customers and members of their products and service.
The Life Fitness, Inc. sells their fitness equipment and accessories under several brand names. Apart from products, Life Fitness daunts its competitors for the extensive pre and post-sell services, and other commercial services such as health clubs, community gyms, and providing expert fitness trainers in various premium clubs, schools etc. across the country.
Are you physically active? Do you love to play sports and exercise? Do you work out every day at your local health club? Is diet and good nutrition important to you? Then you may want to consider a career as a physical fitness trainer.
Fitness trainers combine their love of physical fitness with the desire to help others to lead healthier lives. Fitness workers instruct and motivate individuals or groups in exercise activities. They should be both knowledgeable and outgoing, and enjoy working with people.
Places where fitness trainers work include health clubs, resorts, hospitals, yoga and Pilates studios, country clubs, universities, and even private homes. Fitness trainers are increasingly employed by businesses, where they organize and lead health and fitness programs for a company’s employees.
Many fitness trainers specialize in their professional approach. Personal trainers work individually with clients, either in the client’s home or in a gym. They provide a high level of personal service, and can customize the program to meet the needs of the individual client.
Group exercise instructors conduct group exercise sessions in a health club, business, or resort. They must tailor their programs to provide a challenge for advanced students while not discouraging beginners. Group programs may include yoga, Pilates, aerobics, calisthenics, weight-loss exercise, or dancing.
Fitness directors have administrative duties and manage the activities of a health club or fitness center. They may be responsible for creating and overseeing programs, selecting fitness equipment, coordinating personal training and group exercise programs, and the hiring of fitness instructors.
Fitness personalities “brand” themselves by creating and selling prepackaged fitness video tapes, DVDs, and books, or by appearing on television. In this way they can effectively reach a wide audience and develop a market for their individual approach to fitness training. Successful fitness personalities include Richard Simmons, Jane Fonda, Denise Austin, Jillian Michaels, and Scott White.